What are LinkedIn Endorsements? Seriously. I have no idea what they mean, or what implications they have on my professional profile. Are they even worth the time? Or is it just another passing trend of a social networking site?
What do they mean?
Think of LinkedIn Endorsements as 'lite recommendations'. Co-workers and people in your network, having your back on the things that you can do best. You can scratch their backs by recognizing and endorsing their skills, too.
Direct from LinkedIn: Give kudos in just one click. "Starting today, we are introducing Endorsements, a new feature that makes it easier to recognize them for their skills and expertise."
How do you get them?
If you haven't received a few already, here's a few ways to tap into Endorsements.
- Connect with your inner circle. Send a quick email out to 10 of your closest friends and co-workers. Ask them to endorse you for things that they have direct experience with this particular skill. Do not spam your entire network for endorsements.
- Ask for them. Explain that LinkedIn has rolled out a new feature, similar to recommendations - but with a lower time investment. With one click, they can support your work! Ask specifically for the skill that you'd like them to vouch for you.
- Endorse them back. Do you have experience with their specialties? Be sure to return the favor.
Do they actually matter?LinkedIn Endorsements have many parallels to Facebook Likes. It is a low cost way to show your support and agreement of another's skills. For the time being, I think Endorsements are going to stick around. So it would probably be in your best interest to rack up a few. However, I've recently been experiencing .....
The Snowball EffectA few people have Endorsed me for Social Media. While it's something I love, and part of my job at PerBlue - it's only a part of my primary role. However, since 'X' amount of people have already Endorsed me for Social Media - LinkedIn's algorithm prompts other people in my network to also Endorse me for Social Media. So now, my Endorsements have snowballed and are a little lopsided.
It irritates me.
At the end of the day.I'd rather have a full recommendation. One that is personal, well written, and displayed prominently on my profile. You know how good it feels to get a hand written thank-you letter? That's where LinkedIn recommendations are headed.
Endorsements brought a new attention and a renewed interest to LinkedIn, but it is fleeting. I liken it more to Klout score, rather than Facebook's 'Like' feature.
What do you think of LinkedIn Endorsements? Are they here to stay? Do they event matter?